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Why Ready-to-Eat Meals & MREs Are Booming in Pakistan: Trends for 2025 You Can't Ignore!

Explore the trends driving Pakistan's food revolution and how Raasid is pioneering the industry with quality, tradition, and convenience.

What Are MREs?

MREs (Meals Ready-to-Eat) are shelf-stable, pre-packaged meals designed for long-term storage and easy consumption. Originally used by the military, MREs are now becoming popular with urban consumers, travelers, campers, and emergency preppers due to their long shelf life and ease of use.

Why MREs Are Gaining Traction in Pakistan

  • Preparedness: People are now more aware of the need to have food options ready during emergencies or power outages.
  • Mobility: Travelers, students, and working professionals need food that is easy to carry and prepare on the go.
  • Storage: MREs don’t require refrigeration, making them suitable for rural and load-shedding-prone areas.
  • Variety: Pakistani flavors like Haleem, Nihari, and Biryani are now available in MRE packs.

How Raasid Is Innovating with MREs

  • Advanced Packaging: Raasid uses vacuum-sealed and nitrogen-flushed packs that preserve flavor and extend shelf life up to 12 months.
  • Compact Design: Lightweight and travel-friendly, designed for camping, emergency kits, or quick meals anywhere.
  • No-Fridge Needed: Perfect for low-electricity areas—store at room temperature.
  • Flavor-Packed Options: Just like RTE meals, Raasid's MREs offer authentic desi taste.

Use Cases for MREs

  • Camping & Hiking: No mess, no fuss—just heat and eat.
  • Travel & Work: Carry an MRE in your bag and enjoy a hot meal anywhere.
  • Emergency Backup: Great to store for weather disruptions, lockdowns, or load shedding.
  • Students & Hostels: Ready meals without needing a kitchen.

How to Use Raasid MREs

  1. Open the outer wrap
  2. Remove the inner meal pouch
  3. Heat in hot water, microwave, or eat cold in emergency
  4. Serve directly or on a plate

No extra utensils or cooking skills needed—just heat and eat.

Where to Buy MREs

Raasid MREs are available on our website and selected online marketplaces. Explore our range of flavorful and affordable MREs designed for modern Pakistani life.

Visit: raasid.com