Why Ready-to-Eat Meals Are Booming in Pakistan: Trends for 2025 You Can't Ignore!

The Rapid Growth of Ready-to-Eat Meals

With urbanization, busy work lives, and less time for cooking, Pakistani consumers are turning to Ready tp Eat Meals options. From biryani to haleem, nostalgic dishes are now just a few minutes away. Raasid’s Chicken Biryani and Haleem are among the most popular items.

Market Growth and Urban Trends

Market research forecasts an annual growth rate of over 18% by 2025. Major cities like Lahore, Karachi, and Islamabad are leading this demand, with tier 2 cities quickly catching up.

• Quick to heat and eat
• Hygienically packed
• Accessible via mobile and web apps

Economic Factors and Cultural Acceptance

Due to rising prices and longer commutes, families prefer convenient meal options. Raasid keeps meals affordable by sourcing locally and offering multipack meals to lower per-meal costs. Meanwhile, cultural acceptance of Ready tp Eat Meals foods is rising as packaging improves and flavors remain authentic.

Raasid's Technological Edge

• Packaging: BPA-free, microwave-safe containers extend shelf life and preserve taste.
• Ordering: User-friendly website and mobile ordering system for nationwide delivery.
• AI Integration: Uses customer data to improve offerings, including healthy options like protein-rich Chicken Karahi Bowls.

Health & Wellness

Raasid adapts classic recipes to meet modern health needs by reducing sodium, using less oil, and enhancing nutrition profiles. The clean label approach avoids artificial preservatives and ensures ingredient transparency.

Target Demographics

• Young Professionals: Need fast, easy meals after long workdays.
• Dual-Income Families: Seek convenience without compromising taste.
• Students: Value budget-friendly, single-serving options.

Raasid’s Top 10 Ready-to-Eat Pakistani Meals

1. Nihari: Rich and spicy. Heat: 6–8 min.
2. Chicken Biryani: Juicy chicken and layered rice. Heat: 5 min.
3. Haleem: Hearty comfort food. Heat: 7 min.
4. Aloo Qeema: Aromatic and satisfying. Heat: 5–6 min.
5. Chicken/Beef Qorma: Festive and flavorful. Heat: 6–7 min.
6. Mixed Vegetable Curry: Healthy and tasty. Heat: 4 min.
7. Chicken Roast: BBQ-style marinated chicken. Heat: 7–8 min.
8. Chicken Karahi: Spicy and desi. Heat: 5–7 min.
9. Suji Halwa: Sweet delight. Heat: 3–4 min.
10. Chicken/Beef Pulao: Balanced and mild. Heat: 5 min.

Special Features

• Bulk Packs: For parties or dawats.
• Festive Meals: Perfect for Eid, weddings, and birthdays.
• Festive Meals: Perfect for Eid, weddings, and birthdays.
• Mix & Match: Combine meals like qorma with pulao, or halwa with chai.

How to Use

1. Cut open the pack
2. Empty into a pan or bowl
3. Heat for 5–7 minutes
4. Serve hot and enjoy!

Add salad, raita, or chutney for a complete meal. Store unopened packs in a cool place or refrigerate after opening.